GET Global
International expansion can be exciting, dynamic, rewarding and offers huge potential for market diversification but it is a major undertaking with numerous challenges. It’s a long-term commitment. It is invariably a huge investment in a company's future that requires and deserves consistent attention and focus.
However, 70% of all international expansion plans fail. Why does one company succeed while many others don’t?
Too many organisations expand internationally on the back of one of three things.
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A Whim – the CEO has a brother who says Korea is great for our products.
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A Win - One of our clients has given us some business in Bhutan - let’s set up an office.
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An Acquisition – we can buy this company and then grow it from there.
A whim, a win or an acquisition (WWA) are some of the root causes of global expansion disasters.
Success is based on clear and defined strategic intent. From the moment intent is established successful businesses GET it, and they apply it – consistently.
GET is Centric Global’s proprietary, tried and tested map and methodology. GET provides rigor and process to businesses to support successful global expansion.
Centric Global helps clients to create the strategic intent and provides knowledge, advice and good old fashioned rolling up sleeves to ensure that all challenges are met head on.
This isn’t theoretical posturing; this is a blend of plan creation and in country implementation.
Centric Global helps create rigorous alternatives to WWA - by working with Management boards and key stakeholders.
Our international team of experts have grown, developed and run businesses in most of the countries in the world. This experience and knowledge ensures that we create with you a business plan that can be delivered.
We have worked with a variety of clients during international expansion programmes that are both large and small as we tailor our approach to ensure that our support is affordable and measured. We pride ourselves upon being an integral part of a long term plan that delivers sustainable growth and increased profits that fuel your business achievements.
